How to Give Access to Google Tag Manager

If you work with a marketing agency, you can provide access to Google Tag Manager without sharing your Google login credentials. This allows agencies to manage tracking tags, conversions, and analytics integrations securely.

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Steps

1. Log in to Google Tag Manager

2. Select the correct container

3. Click Admin

4. Under Account, click User Management

5. Press the blue + button

6. Click Add users

7. Enter the email address: avocadotsmarketing@gmail.com

8. Enable the required permissions:

   • Read

   • Edit

   • Approve

   • Publish

9. Click Invite

 

These permissions allow agencies to configure tags, set up tracking events, manage conversions, and publish updates while your business keeps ownership of the Google Tag Manager account.

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Video Guide

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