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Shopify is OpenAI's first ecommerce partner, bringing product catalogs directly into ChatGPT Ads. Here is how the new integration works, what product-feed campaigns look like, and why we think this could become a very interesting advertising channel for ecommerce brands.

ChatGPT Ads are now available to advertisers in Cyprus, and we have started experimenting with the platform. From a completely different approach to targeting through Context Hints to location limitations, a €15 minimum daily budget and a few early bugs, here is what stood out during our first experience with ChatGPT Ads Manager.

A WordPress to Shopify migration involves much more than moving products from one platform to another. From customer and order data to blog content, URLs, integrations and SEO, careful planning can help businesses move to Shopify while protecting the value of their existing e-commerce store.

Google Search Console now allows verified website owners to associate their websites with social media profiles such as Instagram, TikTok, YouTube and X. Here's what the new feature means and how to use it.

SEO vs GEO is redefining search. Discover why traditional SEO is no longer enough and how generative engine optimisation impacts visibility in 2026.

The latest Shopify news highlights a shift toward agentic commerce, where AI agents autonomously manage and optimize ecommerce operations in real time. This changes how brands build, execute, and compete online

ChatGPT Ads are set to launch in 2026. Marketers can prepare by creating modular, context-rich content, optimizing for LLM extraction, and planning campaigns ahead of general availability.

Key performance indicators (KPIs) are more than just numbers—they're the heartbeat of your business.