ThesVres is a community-driven rental platform that helps individuals and small businesses earn from what they own while giving others affordable access to what they need. The new identity was created to build trust, clarify the offer and make participation in the circular economy feel simple.
The Outcome
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Thesvres
The identity centres on a shopping-bag symbol with an integrated heart, expressing access, exchange and community. A friendly lowercase wordmark, Inter typography and a teal-and-pink palette create an approachable presence, while sticker-inspired icons and authentic photography make communication feel warm, clear and human.
The completed identity positions ThesVres as a trusted, accessible and community-focused platform. Its distinctive symbol, energetic colours and flexible graphic system create strong recognition and consistency across the website, social media, campaigns, merchandise and other physical or digital touchpoints.
