Founded in Cyprus in 2023, ProActive is a family-run insurance agency providing tailored protection and expert guidance to individuals and businesses. The new identity was created to establish a credible market presence, clarify its client-first positioning and support ambitions for international growth.
The Outcome
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Proactive
A geometric signifier conveys protection, movement and preparedness. Red Hat Display brings a clear modern voice, while the monochromatic palette communicates authority and transparency. Structured layouts, human-focused imagery and direct messaging carry the identity across stationery, advertising and digital touchpoints.
The identity presents ProActive as confident and trustworthy insurance partner. Its recognisable signifier, disciplined typography and flexible monochrome system ensure consistency across physical and digital applications, strengthening recognition and positioning while supporting future international growth.
