Avocadots Wins Two Cyprus Digital Marketing Awards for the Scandia Black Friday Campaign

We're proud to announce that Avocadots received two awards at the Cyprus Digital Marketing Awards, organised by Digital Marketing Awards Cyprus (DMA) and presented by Boussias Cyprus. The ceremony took place at Ayia Napa Marina.

The awards recognised our work on Scandia's 2025 Black Friday campaign, a campaign that combined creative storytelling with performance marketing to deliver exceptional commercial results.

We were honoured in two categories:

Award	Recognition
Occasion-based Marketing	Black Friday campaign excellence
Limited Budget, Big Idea Award	Outstanding marketing impact with less than €10,000 budget

These awards celebrate more than creativity. They recognise campaigns that achieve measurable business outcomes.

The Creative Idea Behind the Campaign

For Black Friday, we wanted to create something that people would genuinely remember.

Instead of producing another discount advertisement, we built the campaign around a humorous concept featuring Andreas Tselepos.

In the main campaign video, Andreas plays the role of a thief breaking into a Scandia store to steal home appliances. As he walks through the showroom, he notices the Black Friday prices and becomes so shocked by the discounts that he decides not to steal anything. Instead, he leaves money at the cash register and walks away.

The concept immediately communicated the scale of the offers while creating an entertaining story that encouraged viewers to watch, share and remember the campaign.

The hero video became the centrepiece of the campaign and was supported by:

• Short-form video adaptations

• Product-focused static creatives

• Black Friday promotional visuals

• Performance-driven paid advertising across multiple platforms

This combination allowed us to balance brand awareness with direct response marketing.

Performance Marketing Strategy

Creative alone does not win Black Friday.

Every campaign element was designed around capturing existing purchase intent while generating additional demand through social media.

Channels Used

• Google Search

• Google Performance Max

• Meta (Facebook & Instagram)

• TikTok

Our approach prioritised efficient demand capture over simply generating more website traffic.

Google Search targeted users already looking for products, while Meta focused on converting audiences through compelling offers and remarketing.

Performance Max expanded incremental reach, and TikTok provided low-cost awareness through engaging video content.

Campaign Results

The campaign delivered strong performance across every advertising platform.

Platform	Key Result
Google Search	CTR 3.11%, with high-intent keywords reaching 14% to 18% CTR
Google Ads	Average CPC €0.14
Meta	Cost per Link Click €0.12
Meta	ROAS 10.48
TikTok	Average CPC $0.16
TikTok	CPM $0.56

Despite competing during one of the most expensive advertising periods of the year, CPCs remained exceptionally low while revenue efficiency remained high.

The strongest-performing audiences came from Nicosia and Limassol, with the 35 to 44 age group generating the highest engagement, followed closely by users aged 45 to 54.

Traffic was overwhelmingly mobile-first, particularly among Android users.

Why the Campaign Worked

One of the biggest misconceptions about Black Friday marketing is that success depends on spending more money.

Our experience has consistently shown the opposite.

The biggest driver of performance is having the right creative combined with efficient media buying.

The campaign succeeded because every channel had a clear purpose.

• Google Search captured existing buying intent.

• Meta converted demand through highly targeted campaigns.

• TikTok generated inexpensive awareness.

• Static creatives focused on products and offers.

• Video creatives built attention and memorability.

Rather than treating creativity and performance as separate disciplines, both worked together throughout the campaign.

Industry Recognition

Receiving these two awards validates both the creative execution and the commercial performance behind the campaign.

Being recognised in the Occasion-based Marketing category acknowledges the effectiveness of the Black Friday campaign itself.

Winning the Limited Budget, Big Idea Award demonstrates that impactful marketing is not always driven by the largest budgets. Strategic planning, creative thinking and disciplined media buying can produce exceptional results even with relatively modest investment.

Watch the Award-Winning Campaign

If you'd like to see the campaign in action, you can explore our Scandia Black Friday case study

The case study includes the hero video, campaign overview and additional insights into the strategy behind the results.

What This Means for Our Clients

Every campaign we build is designed with measurable business outcomes in mind.

Awards are rewarding, but they are ultimately a reflection of what matters most, helping our clients achieve meaningful commercial results through creative ideas backed by data-driven performance marketing.

The Scandia Black Friday campaign is one example of how combining storytelling, strategic media buying and continuous optimisation can produce outstanding outcomes, even in highly competitive seasonal markets.

FAQs

What awards did Avocadots win?

Avocadots received two Cyprus Digital Marketing Awards for the Scandia Black Friday campaign: Occasion-based Marketing and Limited Budget, Big Idea Award.

Who organises the Cyprus Digital Marketing Awards?

The awards are organised by the Digital Marketing Awards Cyprus (DMA) and presented by Boussias Cyprus.

Where was the awards ceremony held?

The awards ceremony took place at Ayia Napa Marina in Cyprus.

What made the Scandia Black Friday campaign successful?

The campaign combined an original creative concept with multi-channel performance marketing across Google Ads, Meta and TikTok, delivering strong CTR, low CPCs and a ROAS of 10.48 on Meta.