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Fresh thinking.
Worth sharing.
Insights, ideas, and strategies to help brands grow smarter and stay ahead. Written by the people doing the work, usually because something changed and a client asked us what it meant.


ChatGPT Ads for Shopify Is Live: What Ecommerce Brands Need to Know
Shopify is OpenAI's first ecommerce partner, bringing product catalogs directly into ChatGPT Ads. Here is how the new integration works, what product-feed campaigns look like, and why we think this could become a very interesting advertising channel for ecommerce brands.
Alexandros Pelekanos
Sep 238 min read


WordPress to Shopify Migration: A Complete Guide for Businesses
A WordPress to Shopify migration involves much more than moving products from one platform to another. From customer and order data to blog content, URLs, integrations and SEO, careful planning can help businesses move to Shopify while protecting the value of their existing e-commerce store.
avocadots Design Studio
Aug 1210 min read


News from Google: Google Shopping Ads Coming to Cyprus in July 2026
Google Shopping Ads are expected to become available in Cyprus in July 2026. Businesses that prepare their Merchant Center accounts and product feeds early may be among the first to take advantage of this new advertising opportunity.
avocadots Design Studio
Jun 193 min read


Comparison of Popular Content Management Systems for Marketing Websites
This guide compares leading content management systems for marketing websites, helping you choose the right platform based on scalability, flexibility, and conversion capabilities.
avocadots Design Studio
Apr 244 min read


Most Common Reasons for Abandoned Checkouts (and How to Fix Them)
Abandoned checkout is one of the biggest revenue leaks in ecommerce. This guide breaks down the most common causes and how to fix them effectively.
avocadots Design Studio
Apr 173 min read


Shopify News: AI Agents and the Shift to Agentic Commerce
The latest Shopify news highlights a shift toward agentic commerce, where AI agents autonomously manage and optimize ecommerce operations in real time. This changes how brands build, execute, and compete online
avocadots Design Studio
Mar 274 min read


Why Shopify Is Ideal for Online Sellers in the UAE
Discover why Shopify is the ideal platform for online sellers in the UAE. From UAE payment gateways and VAT compliance to Meta catalogue integration and mobile optimisation, learn how Shopify helps businesses launch, scale, and grow efficiently.
avocadots Design Studio
Feb 133 min read
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