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Fresh thinking.
Worth sharing.
Insights, ideas, and strategies to help brands grow smarter and stay ahead. Written by the people doing the work, usually because something changed and a client asked us what it meant.
ChatGPT Ads for Shopify Is Live: What Ecommerce Brands Need to Know
Shopify is OpenAI's first ecommerce partner, bringing product catalogs directly into ChatGPT Ads. Here is how the new integration works, what product-feed campaigns look like, and why we think this could become a very interesting advertising channel for ecommerce brands.
Alexandros Pelekanos
Sep 238 min read
We Started Experimenting With ChatGPT Ads in Cyprus
ChatGPT Ads are now available to advertisers in Cyprus, and we have started experimenting with the platform. From a completely different approach to targeting through Context Hints to location limitations, a €15 minimum daily budget and a few early bugs, here is what stood out during our first experience with ChatGPT Ads Manager.
Alexandros Pelekanos
Sep 48 min read
ChatGPT Update: What Changed in May 2026 and Why Brands Are Getting More AI Traffic
The latest ChatGPT update introduced a major shift in how AI search works. ChatGPT is now linking directly to brand websites more frequently, creating new opportunities for referral traffic, GEO, and AI visibility.
avocadots Design Studio
May 284 min read
ChatGPT Ads: Everything you need to know (2026)
ChatGPT Ads are set to launch in 2026. Marketers can prepare by creating modular, context-rich content, optimizing for LLM extraction, and planning campaigns ahead of general availability.
avocadots Design Studio
Feb 233 min read
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