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Client

GMI

Industry

Medical

Market

Cyprus

Platform

Wix

Site Type

Service Based

Proejct Period 

Q1 2025

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GMI – Wix Website Design Case Study – Cyprus

GMI is a medical business operating in Limassol. The project focused on Web design. The website was designed on Wix Studio. This case study covers the website UX strategy, site architecture, page design, and conversion optimization implementation.

Objective

The website was underperforming relative to the client’s market position and lead generation goals. Unclear site structure, weak page hierarchy, and an unstructured service offering were limiting inquiry volume and search visibility. The objective was to improve website UX, strengthen page architecture for search and AI visibility, and increase inquiry conversion.

Systems Used

  • Wix

  • Website UX Design

  • Information Architecture

  • Site Structure & Navigation

  • On-Page SEO / GEO

  • Schema Markup

  • Lead Capture Forms / CRM Integration

  • Page Speed & Core Web Vitals Optimization

  • Content Strategy

  • Analytics Setup (GA4 / GTM)

The Outcome

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

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