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Fresh thinking.
Worth sharing.
Insights, ideas, and strategies to help brands grow smarter and stay ahead. Written by the people doing the work, usually because something changed and a client asked us what it meant.
Meta Placements Are Changing: Manual Control Is Disappearing
Meta has been gradually pushing advertisers away from manually selected ad placements and towards Advantage+ Placements. The latest update takes this considerably further, with Meta preparing to remove ad-set-level placement exclusions. Here is how Meta placements have evolved and what advertisers need to know.
Alexandros Pelekanos
Sep 117 min read
Facebook Ads Changes (2026): What the Meta Andromeda Update Means for Advertisers
The Facebook Ads change in 2026 introduces Meta’s AI-driven Andromeda system, shifting advertising from audience targeting to creative-first optimization. Find out what changed and how advertisers should adapt.
avocadots Design Studio
Mar 134 min read
Social Media Advertising: Strategy, Platforms & Best Practices for 2026
Social media advertising helps businesses reach new audiences, generate leads and drive sales across platforms such as Facebook, Instagram, TikTok and LinkedIn. This guide explains how paid social works, how to choose the right platform and what makes campaigns perform.
avocadots Design Studio
Jan 3010 min read
Best digital advertising platforms in Cyprus - From clicks to customers
Looking for the best digital advertising platforms in Cyprus?
Discover the top digital advertising platforms in Cyprus — Google, Meta, TikTok, and LinkedIn — with practical tips to turn clicks into customers.
avocadots Design Studio
Jan 223 min read
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