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  • Writer's pictureavocadots Design Studio

Visual Elements Your Website Needs To Get Right

There are many reasons why people create websites. In most cases, they use this platform to boost their business, share information with potential customers and build a strong online presence.

Whatever the reason, a successful online presence relies on many factors. One of them, is the correct use of visual elements.

In this article, we will share and explore the main benefits and implications of adding visuals to your website's success. Fun!

While non-visual elements play an important role in the overall user experience, visitors will usually notice the appearance of your website first. Think about it, as customers we always choose our clothes for their appearance before trying them on.

Similar to a look that just won't work, visuals can make or break your website.

3 Visual Elements Your Website Has to Include

Dedicated to getting results that matter, we asked you about what you think are the most important visual elements when launching a website.

After some in-house brainstorming and based on your answers, we have compiled a short guide about which visual elements your website needs to be successful. You can absorb the whole thing or just skim-read using the links below!

The Importance of Colour in Web Design

How Typography Becomes Visually Empowering

Website Images as Pivotal Imagery


#1: The Importance of Colour in Web Design

With all the research done on this subject, digital marketers know how to harness the power of colour by incorporating it into their website.

Of course, a lot of consideration is needed to choose the right colour palette.

When choosing your website palette, try to steer away from simply picking your favourite colours.

Far from random, recent findings have demonstrated how each colour is usually associated with a particular feeling. For example:

  • Cheerful Yellow

  • Money-driven Green

  • Trustworthy Blue

  • Happy Happy Orange

  • Powerful Red

Different colours invoke different emotional reactions for most people. Therefore, it is only rational that the colours used on your website should not only match your brand identity but also its value and vision.

This is your chance to match your brand with a feeling your customers can understand - are you a powerful and trustworthy mechanical engineering company or a cheerful micro-baker happily covered in sourdough?

Looking especially at CTA buttons, colour plays a pivotal role in nudging the user to click and drive-up conversion.

US-based communications giant Verizon shared how their website success was greatly affected by the colour of their 'call now' buttons. They suggest that companies should steer away from black, white and brown CTA colours, as they are simply pale in comparison with their stronger RGB cousins.

Similarly, gambling giant VegasSlotsOnline ran an A/B testing campaign to find out whether their 'Sign-Up' buttons would generate better results if yellow rather than green.

Interestingly enough, by changing their button colour to yellow the company saw a 175% increase in conversions.

#2: How Typography Becomes Visually Empowering

Another visual element that web designers utilise is typography. According to Jeff Zeldman, the widely-considered king of web standards, 90% of designs are typography.