We pride ourselves on our swift response times. Typically, we aim to respond to comments and inquiries within 1-2 hours during business hours, ensuring your community feels heard and valued.

Success is measured through a variety of metrics, including engagement rates, community growth, sentiment analysis, and the achievement of specific campaign objectives. We provide monthly reports detailing these metrics to keep you informed of our progress.

We do offer this service and you can find out more here.

Before engaging with your community, our team undergoes thorough training to understand and embody your brand's voice. We conduct detailed sessions on your brand’s values, tone, and messaging preferences, ensuring every interaction is authentic and aligns with your identity. Additionally, we maintain a continuous feedback loop with your team, allowing for real-time adjustments and ensuring consistent representation across all engagements.

At the moment we specialize in the Meta network of Instagram and Facebook. We are always looking to expand our services into other channels in the future, so feel free to reach out.

To ensure that our social media advertising strategies are perfectly aligned with your business niche, we follow a comprehensive process that allows us to create highly customized and effective campaigns. This process includes several key steps:

1. Understanding Your Business

2. Defining Your Goals

3. Identifying Your Target Audience

4. Competitive Analysis

5. Choosing the Right Platforms

6. Crafting Customized Ad Content

7. Testing and Optimization

8. Monitoring and Reporting

9. Feedback and Iteration

We measure the success of a social media advertising campaign through a combination of key performance indicators (KPIs) tailored to your specific goals. These may include:

• Engagement Rate: The level of interaction (likes, comments, shares) your ads receive, indicating audience interest.

• Click-Through Rate (CTR): The percentage of viewers who click on your ad, showing the effectiveness of ad copy and design.

• Conversion Rate: The percentage of clicks that result in a desired action, such as a purchase or sign-up, directly tied to ROI.

• Return on Ad Spend (ROAS): The revenue generated for every dollar spent on the campaign, highlighting financial efficiency.

• Cost per Action (CPA): The cost of acquiring a customer taking a specific action, helping in budget optimization.

There are tons more KPIs we look at. These change based on the goals and current state of the business.

Absolutely! Targeting a specific audience is one of the key advantages of social media advertising. Our approach allows you to precisely define who sees your ads based on a wide range of criteria, including:

• Demographics: Age, gender, education level, job title, and more.

• Interests: Preferences, hobbies, and other interests relevant to your products or services.

• Behaviors: Purchase behaviors, device usage, and other online activity patterns.

• Location: Specific countries, regions, cities, or even a radius around a location.

• Custom Audiences: People who have previously interacted with your business, such as website visitors or existing customers.

• Lookalike/Similar Audiences: New people who share characteristics with your existing customers, helping you reach those most likely to be interested in your offerings.

The timeline for seeing results from social media advertising can vary based on several factors, including your campaign goals, target audience, and the specific platforms used. However, many businesses start to observe initial results, such as increased engagement and website traffic, within the first few weeks of a campaign. For more tangible outcomes like leads, sales, and ROI, it may take longer—typically 1 to 3 months—to fully assess the effectiveness of the advertising efforts. Continuous optimization and analysis throughout the campaign are crucial for achieving and maintaining desired results.