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SOCIAL MEDIA ADVERTISING

Digital Advertising to Boost Customer-Sales Acquisition

Our young team revolutionizes the industry with innovative advertising techniques and laser-focused audience targeting.

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Social Media Advertising

At avocadots, every campaign is a step towards building a steady customer acquisition channel. We specialize in Facebook and Instagram advertising, and our daily tasks include: 

  • A/B Testing: Ensuring data-driven decision-making 

  • Target Audience Research: Identifying and refining the most relevant audience for your ads. 

  • Visuals and Captions: Crafting eye-catching visuals and persuasive captions that drive conversions. 

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Custom strategy and approach

We understand that every business is unique. Whether you're selling sports shoes, cosmetics, or business services, we take the time to understand your unique selling proposition and tailor our strategy accordingly.

Our approach is flexible and adapts to the specific needs of your business. 

Budgeting, Reporting & Transparency

We prioritize transparency and provide monthly performance reports to keep you informed about your ad spend and campaign objectives. You'll always know where your budget is being used and the progress towards your goals. ​

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  • Strategic
    Rooted in strategy, our approach meticulously blends creativity with data-driven insights, ensuring every campaign achieves its full potential and drives your business forward.
  • Fresh
    Injecting freshness into every project, we innovate and elevate your brand with ideas that breathe new life into your digital presence.
  • Design-Obsessed
    Driven by a design obsession, we meticulously craft every detail to perfection, transforming your brand into a visual masterpiece that stands out.
  • Globally Local
    Bridging cultures and markets with our globally local approach, we ensure your brand resonates universally yet feels personally tailored to every community.
  • Research & Direction
    This includes market research, competitor analysis, and audience segmentation to identify opportunities and challenges. Our aim is to craft a strategy that resonates with your target audience and distinguishes your brand in the marketplace.
  • Review, Testing & Refinemennt
    Before any project goes live, we conduct thorough reviews and testing to ensure quality and effectiveness. We believe in a collaborative review process, seeking your feedback to refine and perfect the project. This step ensures that the final deliverables meet your expectations and are poised for success.
  • Implementation & Execution
    For web design, this means developing a responsive, user-friendly website. For branding, it involves creating or refining your brand identity elements. And for digital marketing, we launch campaigns across the appropriate channels to engage your audience and drive conversions.
  • Launch, Monitor & Support
    Upon your approval, we launch the project—be it a website, branding initiative, or marketing campaign. But our work doesn't stop there. We continuously monitor the outcomes, analyze performance data, and make necessary adjustments to optimize results and achieve your business goals.
  • Discovery
    We begin with an in-depth discovery session to understand your vision, goals, and requirements.
  • Creative Conceptualization
    Creativity is at the heart of what we do. In this phase, we begin the creative process, brainstorming and conceptualizing the visual and messaging elements that will define your brand identity and digital presence.
  • Fast Delivery
    We pride ourselves in providing exceptional design in record time so that you can get your business of the ground as soon as possible. Average delivery time is 3 weeks!
  • Incredible Design
    Utilising the power of all the platform we use allows us to create some of the best looking websites out there. The combination of AI, content creation, software knowledge and expertise is unstoppable.
  • Tons of Back-end Features
    Utilising the power of Wix, we are able to offer amazing tools included in your plan! These include; website analytics, CRM system, marketing hub, email marketing, automations, invoicing & payments and much more!
  • No Templates
    We are against using templates. For all of our projects we always start from a blank canvas. This is how we make every single one of our projects unique.
  • Future-Ready Scalability
    We design online stores with scalability in mind, ensuring they can grow and adapt alongside your sales.
  • Conversion-Focused Design
    Our UI/UX experts craft online stores that drive sales, maximize conversions and guide visitors seamlessly through the buying journey.
  • Branded Appearance
    We create fully branded online stores that resonate with your target audience and enhance your brand image. Whether you're selling sports products or cosmetics, we got you covered.
  • Easy-to-Manage Platforms
    We specialize in Shopify and Wix platforms, empowering you with the freedom to have full control of your online store without any technical knowledge.
  • What kind of support can I expect as a client?
    You'll have your dedicated account manager accessible through phone and email support.
  • Do you provide content creation for emails, or do I need to provide the content?
    We can definetly create professional copywriting and designs for the email but of course you are welcome to share with us any content you want to add. If we are including any specific product information or discounts of course, we will consult you.
  • How do you measure the success of an email marketing campaign?
    When setting up our strategy we'll decide the key performance indicators (KPIs) to track, such as open rates, click-through rates, conversion rates, and overall ROI, to evaluate campaign effectiveness.
  • How quickly do you respond to comments and inquiries on our social media channels?
    We pride ourselves on our swift response times. Typically, we aim to respond to comments and inquiries within 1-2 hours during business hours, ensuring your community feels heard and valued.
  • How do you ensure that our brand voice is consistently represented?
    Before engaging with your community, our team undergoes thorough training to understand and embody your brand's voice. We conduct detailed sessions on your brand’s values, tone, and messaging preferences, ensuring every interaction is authentic and aligns with your identity. Additionally, we maintain a continuous feedback loop with your team, allowing for real-time adjustments and ensuring consistent representation across all engagements.
  • How do you measure the success of community management?
    Success is measured through a variety of metrics, including engagement rates, community growth, sentiment analysis, and the achievement of specific campaign objectives. We provide monthly reports detailing these metrics to keep you informed of our progress.
  • Will you be creating content for our social media channels?
    We do offer this service and you can find out more here.
  • Can I target a specific audience with my ads?
    Absolutely! Targeting a specific audience is one of the key advantages of social media advertising. Our approach allows you to precisely define who sees your ads based on a wide range of criteria, including: Demographics: Age, gender, education level, job title, and more. Interests: Preferences, hobbies, and other interests relevant to your products or services. Behaviors: Purchase behaviors, device usage, and other online activity patterns. Location: Specific countries, regions, cities, or even a radius around a location. Custom Audiences: People who have previously interacted with your business, such as website visitors or existing customers. Lookalike/Similar Audiences: New people who share characteristics with your existing customers, helping you reach those most likely to be interested in your offerings.
  • How long does it take to see results from social media advertising?
    The timeline for seeing results from social media advertising can vary based on several factors, including your campaign goals, target audience, and the specific platforms used. However, many businesses start to observe initial results, such as increased engagement and website traffic, within the first few weeks of a campaign. For more tangible outcomes like leads, sales, and ROI, it may take longer—typically 1 to 3 months—to fully assess the effectiveness of the advertising efforts. Continuous optimization and analysis throughout the campaign are crucial for achieving and maintaining desired results.
  • How do you measure the success of a social media advertising campaign?
    We measure the success of a social media advertising campaign through a combination of key performance indicators (KPIs) tailored to your specific goals. These may include: Engagement Rate: The level of interaction (likes, comments, shares) your ads receive, indicating audience interest. Click-Through Rate (CTR): The percentage of viewers who click on your ad, showing the effectiveness of ad copy and design. Conversion Rate: The percentage of clicks that result in a desired action, such as a purchase or sign-up, directly tied to ROI. Return on Ad Spend (ROAS): The revenue generated for every dollar spent on the campaign, highlighting financial efficiency. Cost per Action (CPA): The cost of acquiring a customer taking a specific action, helping in budget optimization. There are tons more KPIs we look at. These change based on the goals and current state of the business.
  • Which social media platforms do you specialize in?
    At the moment we specialize in the Meta network of Instagram and Facebook. We are always looking to expand our services into other channels in the future, so feel free to reach out.
  • How do you tailor ads to my business niche?
    To ensure that our social media advertising strategies are perfectly aligned with your business niche, we follow a comprehensive process that allows us to create highly customized and effective campaigns. This process includes several key steps: Understanding Your Business Defining Your Goals Identifying Your Target Audience Competitive Analysis Choosing the Right Platforms Crafting Customized Ad Content Testing and Optimization Monitoring and Reporting Feedback and Iteration
  • How much involvement is required from me or my team?
    We require initial input for goals and preferences, but we manage the day-to-day running of your campaigns, keeping you updated with regular reports.
  • How do you ensure my Google Ads spend is being used efficiently?
    Through continuous monitoring, optimization, and leveraging data-driven insights, we ensure your budget is allocated efficiently to maximize campaign results.
  • How long does it take to see results from a Google Ads campaign?
    Results can be seen as soon as your ads go live, with more significant outcomes like increased conversions becoming more evident within the first few months.
  • How does the Google Ads bidding process work?
    Ad placement is determined through a bidding process, where advertisers set bids on their desired keywords or placements, with factors like bid amount, ad quality, and relevance influencing the final placement.
  • How do you target the right audience with Google Ads?
    We use keyword targeting, demographics, location, and other factors to ensure your ads are shown to the right audience, increasing the effectiveness of your campaigns.
  • How are Google Ads campaigns measured and optimized?
    We track KPIs like click-through rates, conversion rates, and ROI, using this data to continuously optimize your campaigns for better performance.
  • Why should my business invest in Google Ads?
    Google Ads offers immediate online visibility, precise targeting, and measurable results, allowing you to reach potential customers at the exact moment they're searching for your products or services.
  • What is the difference between SEO and Google Ads?
    SEO focuses on improving organic search rankings over time, while Google Ads provides immediate visibility through paid advertising. Both strategies can complement each other in a digital marketing plan.

Interested in working with avocadots?

Book a meeting with Andreas

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