THE CHALLENGE
avocadots was challenged to create a minimalistic, modern and eye-catching online platform that showcases NLF’s extensive range of wood flooring products for the UK market and incorporates a user-friendly product catalog with detailed descriptions, images, and specifications, allowing customers to explore and select the right flooring solutions with ease.
OUR APPROACH
To start, we dove deep into researching their existing platform, products and competition to form a clear picture of the most important aspects that need to be showcased on the website. Using our UI/UX expertise we developed concept screens to check user navigation, engagement and flow. We’ve then developed the first version of the platform which was then readjusted after the first feedback round. The website went live after that while also continuing to fix any issues as users were using the website.
THE OUTCOME
avocadots delivered the NLF Trading website in record time. We successfully presented a minimalistic and modern design that captivates visitors. It effectively showcases wood flooring products in real-world applications, helping customers visualize their choices. Overall, the project has solidified NLF’s online presence, making it a go-to destination for wood flooring solutions in the UK market.
