THE CHALLENGE
The main challenge was to create a digital platform that not only effectively displays NLF Trading’s wide product range but also emphasizes the quality and reliability of their offerings. The site needed to attract, educate, and convert visitors into leads by providing a seamless user experience and easy access to inquiry forms.
OUR APPROACH
To start, we dove deep into researching their existing platform, products and competition to form a clear picture of the most important aspects that need to be showcased on the website. Using our UI/UX expertise we developed concept screens to check user navigation, engagement and flow. We’ve then developed the first version of the platform which was then readjusted after the first feedback round. The website went live after that while also continuing to fix any issues as users were using the website.
THE OUTCOME
The result is a comprehensive and engaging website that serves as a vital tool for NLF Trading in showcasing their engineered wood flooring solutions. The platform effectively balances aesthetic appeal with functionality, offering an immersive browsing experience that leads to increased customer inquiries and business opportunities. It stands as a testament to NLF Trading’s dedication to quality, variety, and customer satisfaction, encapsulating the essence of their brand and products in a digital format that resonates with their target market.
