THE CHALLENGE
With a competitive e-commerce landscape, MamaStars needed a data-driven approach to social media marketing that would drive consistent sales while keeping acquisition costs low. The goal was to scale their revenue efficiently, especially during high-traffic shopping periods.
OUR APPROACH
We developed a performance-driven social media strategy, balancing engaging organic content with high-converting paid campaigns. Our focus was on targeting the right audience segments, optimizing creatives, and continuously testing different ad formats to maximize return on ad spend.
During Black Friday, we executed a strategic campaign that combined compelling ad creatives with precise audience targeting. The results exceeded expectations, proving the effectiveness of our structured approach. In another campaign, we generated 176 website purchases with a total ad spend of €1,000, achieving an average ROAS of 9.66. The highest-performing ad, “Static General Test B,” reached a ROAS of 13.45, driving 112 purchases at an average cost of €8.92 per order.
THE OUTCOME
A highly profitable social media strategy that continues to drive strong sales and brand growth. Our campaigns not only delivered outstanding Black Friday results but also set a new benchmark for performance, proving the power of data-driven advertising for e-commerce success.
